TO LOVE, TO HONOR, TO REMEMBER
Owatonna Granite and Monument owners John and Barb Heerema are at- tempting to make the best out of a situation beyond their control.
The Heeremas had hoped to showcase their products and services during a special open house beginning last week and continuing through the end of the month. But with the coronavirus taking hold across the country, they cancelled the open house and now have devised another way to connect with potential clients that won’t require any in-person contact.
“We would love if people would call or email us,” Barb said. “We can email designs to them while we are on the phone and make them feel more comfortable with the process.”
Barb understands why senior citizens don’t want to venture out during the pandemic. “Business is not as usual for us, but we can still do business,” she said. She noted that it’s just the two of them at the store and they plan to stay open even if it means communicating remotely with clients.
Owatonna Granite gen- erally performs two types of services, pre-need and at- need. Pre-need focuses on people, generally in their mid-60s or older, pre-pur- chasing their memorials while at-need deals with unexpected deaths, gener- ally younger people.
Barb estimated about 40% of their business is pre-need. She says there are many reasons why people should consider purchasing a memorial before a death occurs.
“For people who have been together for a long time, it’s a good idea if they can make the decision together,” Barb says. “You are able to have it say what you want about your life.”
Specifically, the choice will reflect your wishes.
A personalized memorial reflects your life, style and everything that’s import- ant to you. “When you choose your memorial, you have the opportunity to share your values and beliefs in a lasting and meaningful way,” Barb said. She noted kids often times don’t know what their parents wishes are for a memorial. “If you
do it yourself, you get it the way you want it,” she added.
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